Chapter 9: Persuasion
Read the Chapter 9 outline Implement the Chapter 9 study plan See the class overheads Chapter 9, part 1 Chapter 9, part 2

Websites	Video	News	Handouts
and
The publisher's website Other Websites The Need for Cognition (short form, scores range from a high of 80 to a low of 16)	Video	Ryan Holiday on Q, 8/13/2012, (talks about his book Trust Me, I'm Lying) Staking Claims (Skeptical Inquirer), March/April 1996 How To Manipulate People Into Saying 'Yes', (7/24/2012) How To Win Doctors And Influence Prescriptions, (9/21/2010) Call For Forensics Overhaul Linked To 'CSI' Effect, (2/19/2009) How do you get people to change? (11/6/2008) The Science of Getting a "Yes" (8/22/2008) AMA ethics, (8/30/2001) Dinner's on you (7/23/2001)